So your company has decided to take advantage of personalized calendar printing. Now comes the time to decide what exactly is going to be on that calendar. The topic of a calendar is going to be the deciding factor on whether or not a person actually decides to keep it and put it up, so you need to pick something your demographic is interested in.
A straight up advertisement isnt likely to get a person excited about your calendars. Every calendar has a theme. Its up to you to decide what theme you want to use for yours.